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What Marketers Need To Know from F8 2018

This year’s F8 developers conference took a different tone. And no, we aren’t talking about the introduction of Facebook Dating. Following the Cambridge Analytica scandal, privacy was top of mind a Facebook introduced new features like Clear History, which enables users to better understand how their information is being shared with connected websites and apps […]

Get 360i’s Voice Playbook: The Definitive Marketer’s Guide to Voice

Today, we’re excited to release 360i’s Voice Playbook – an actionable guide for marketers that shares our collective learnings from over a year of exploring and executing for Voice. The Voice Playbook covers everything from staffing for a Voice team to skill discoverability and the nuts and bolts of Voice production. Download your free copy […]

Jared Belsky Named CEO of 360i

We’re thrilled to share that Jared Belsky, who has served as 360i’s President for the past five years, has been promoted to CEO. In his new role, Jared will assume full operational and strategic responsibility for the agency. Sarah Hofstetter, who has served as CEO of 360i for nearly five years, will become Chair of […]

Google Makes Its Play at Product Search and Amazon with Shopping Actions

For years, Google has recognized three mounting trends in search: (1) local-focused mobile searches; (2) voice-driven searches; and (3) retail purchases starting and/or ending on Amazon. Addressing these trends, Google recently stated in a blog post: “it’s clear people want helpful, personal, and frictionless interactions that allow them to shop wherever and however they want […]

360i Announces Forthcoming Voice Playbook for Marketers

In a new piece for Ad Age, 360i’s Senior Technical Director, Tony Landa writes, “The current Voice ecosystem in which artificial intelligence funnels context and deciphers data into voice agents like Google Assistant and Amazon Alexa is ripe for brand entrée. For now the consumers are forgiving and the knowledge pool is all but empty, […]