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Real magic happens when a creative brief doesn’t (necessarily) result in an ad

In a new piece for The Drum’s “Opinion” section, 360i Chief Strategy Officer Raig Adolofo argues that the outdated nature of the creative brief holds agency pros back from greatness. He writes, “In this brave new advertising world, brands are built under ever-changing circumstances; every client needs a true business partner, and agencies need to […]

Would you buy a house sight unseen? New Bravo show puts couples to the test.

The real estate market is crazy, but Bravo’s new show Buying it Blind takes it to a new level. To promote the premiere of the new show, three “hidden” homes are popping up in key, high-traffic areas in New York, Chicago and Los Angeles. Buying it Blind, which premieres at 8/7c on Friday, November 2nd […]

360i #SideHustle: How “Vivrelle” Took Dani Calogera from Premium Television to Premium Accessories

Welcome to the 360i #SideHustle blog series, where we showcase the awesome side projects, hobbies, start-up businesses, and other ventures created by the entrepreneurial and always-curious employees here at 360i. By the time 360i Account Director Dani Calogera was 7 years old, she knew how to run a register, manage retail inventory, and create marketing […]

Exploring the Worlds of AR & AI at the 2018 Fast Company Innovation Festival

This week at 360i’s New York headquarters, we hosted a session as part of the Fast Company Innovation Festival in partnership with Unity, and our client Fossil. The annual Fast Company Innovation Festival brings together thousands of forward-thinking creators, makers, inventors, entrepreneurs, and emerging leaders from across the country and around the globe who are […]

The Future Of Search Has No Keywords

In a new piece for AdExchanger’s “Data-Driven Thinking” column, 360i’s CEO, Jared Belsky writes, “The time for the next great evolution of search is upon us, and there is too much revenue and opportunity left on the floor.” While search has long been about keywords (think: Lycos, AltaVista and Ask.com), Jared argues that this model […]