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Facebook Groups: What They Are & Why Your Brand Needs One

Back in 2008 two passionate Coca-Cola fans named Dusty and Michael accidentally created the first branded Facebook Page. Over the last 10 years that page grew to serve over 107 million global fans, the page went from one free image of a Coca-Cola can to housing thousands of made-for-social promoted posts. This growth closely aligns […]

5 Simple Things Many Brands are Missing on Amazon

In a new piece for Ad Age, 360i’s VP of eCommerce, Will Margaritis outlines five simple things brands should cover off on Amazon before launching more complex media strategies.  Will writes that “brands understand the power of Amazon and… are committed to winning its endless aisles, shifting marketing spend to the platform, but there’s one […]

How Ads.txt and Ads.cert Can Help Create Greater Transparency in Programmatic Buying

In May 2017, the IAB Tech Lab introduced Ads.txt, a small piece of code that lives on publisher websites, for the purpose of creating more transparency in the programmatic buying ecosystem. Ads.txt stands for Authorized Digital Sellers and declares which suppliers can sell their inventory on that website. Prior to this effort, counterfeit inventory and […]

January Hot Jobs: Browse 360i’s Latest Openings

It’s 2018 and we’re all striving for that “new year, new me” feeling. But before you commit to that juice cleanse that keeps popping up in your social feeds, we’ve got a better idea (and one that won’t leave you craving a cheeseburger): start fresh with one of our latest hot jobs. Join our team […]

Giving Back and Leveling the Playing Field: A Q&A with 360i Chairman Bryan Wiener

Seven years ago we formed a partnership with Harlem Children’s Zone, a pioneering nonprofit with the goal of ending generational poverty in Central Harlem that has made an indelible impact on our agency and thousands of deserving students in Harlem. Each year we lend our expertise in digital marketing by hosting seminars, workshops, and mentorship […]