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2017 Social Media Year in Review

Following an explosive election year, 2017 was a year of revaluation and scrutiny of the social landscape. While trends like the success of video and Stories content continued, concerns around brand safety and fake news underscored the need for quality control behind content delivery. Creative automation and authentic content like the Genius chatbot that lets […]

How Net Neutrality Will Impact Influencer Marketing

Earlier this week, The Federal Communications Commission (FCC) voted to reverse Obama-era regulations for Internet Service Providers (ISPs) which disallowed companies to speed up service for some websites or applications, over others for a variety of reasons. Advocates for net neutrality fear that a repeal could lead to Internet providers giving preferential treatment to sites […]

December Hot Jobs: Browse 360i’s Latest Openings

You think finding the perfect gift for your sister’s boyfriend’s nephew is hard? Try finding the perfect job. Luckily, here at 360i, we can help with both. See below for our hottest job openings this month. And for your sister’s boyfriend’s nephew, our sweet client roster is good place to start for some inspiration. Senior […]

Snapchat’s New Look: 2018 Edition & What It Will Mean for Marketers

This week, Snapchat issued an official statement on its upcoming 2018 redesign, wherein the social media platform will separate the ‘social’ from the ‘media’. Snap users are going to see separation of content streams between left swipe and right swipe of the layout. On the left side, you’ll find content from ‘good friends’ which are […]

What Marketers Can Learn From Amazon’s Black Friday Performance

Coming into Black Friday this year, expectations were somewhat grim. Retailers have been rapidly extending discounting season to include much of November and December, and there were concerns that consumers would be either overwhelmed with deals, or simply lose the urgency. These concerns didn’t prove accurate, as sales across Thanksgiving and Black Friday were up […]