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advertising-week

Where to Find 360i at Advertising Week

Next week, advertisers, marketers, agency folk, brand executives and more will convene in New York City’s Time Square for the 13th annual Advertising Week. The week will host leaders in the marketing and entertainment industries for programming designed to share their visions, passions and practices for the advertising industry. 360i will be out in full […]

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Lessons From 360i’s Marketing Leadership Summit: Content Power

Everyone knows the saying, “Knowledge Is Power” and marketers in particular know this notion could not be truer. Whether it is behavioral audience insights that inspire the next brand campaign or historical content performance that helps strengthen a pitch, the continued and increasing availability of data and knowledge allows us to produce measurably better work. […]

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What Marketers Should Know About Facebook’s Mobile Optimization

Recently, Facebook announced that the platform will begin to prefetch content on mobile to expedite mobile site load time by 29% or 8.5 seconds. Prefetching means that the platform will begin pre-loading organic and paid link content in the News Feed before a link is ever tapped. On average, a Facebook user waits approximately 8-14 […]

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SoFi Hosts First-Ever Facebook Live Financial Therapy Session

This past Saturday, romance met finance as SoFi hosted the first-ever online financial therapy session on Facebook Live. The inaugural event called “For Love & Money” brought together financial wellness expert Amanda Clayman and one couple, Megan and Mina, who are both SoFi members. For 30 minutes, Megan and Mina openly discussed their financial challenges, […]

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Influencer Spotlight: Catching Up with Luke & Vinny Vaillancourt (V-Squared)

Luke and Vinny Vaillancourt are a married, bi-national, same-sex couple who met online back in 2006 and hit it off right away. Now 10 years later, the two are married, living in New York and known across the world as V-Squared. Their LGBTQ lifestyle YouTube channel features vlogs (video blogs), insights into their relationship, life […]